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URL Changes: A Recommendation

 
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ServiceF1rst
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PostPosted: Sun Jan 06, 2008 1:37 am    Post subject: URL Changes: A Recommendation Reply with quote

As a grateful user of the ForumWise/ForumArena services as well as Moderator for the Support & News Boards, I am here at least once every day and usually several times a day. And I don't know if it's just me or what, but recently - especially recently there seems to be an abnormal volume of requests to change URL.

I am not completely opposed to the sometimes necessity of needing to change the name of a selected URL/Domain. I understand the concept of creative redirection, redirection of the primary focal point of the original content/subject that the board was established with - perhaps even legal issues may warrant a request to rename, but it does not seem as though the recent rash of requests are rooted with any reasoning as profound as those - in fact they seem to be little more than a whim. I've seen the same Administrator request this type of change as many as three times in the same thread.

The key to effectively naming a blog, website, Forum, or business is research. Changing the name of your Forum with the frequency of directional wind change is not beneficial - to anyone. A little consideration prior to creating the Forum is ideal. Some of the key components of this decision is summarized from this Article: http://www.problogger.net/archives/2006/02/16/choosing-the-domain-name-for-your-blog/ with the following excerpts being fundamental:

What is the topic of the blog? - an obvious starting point - most blog names reflect their topic

What do you hope to achieve with your blog? - is it about having a hobby, is it about building your profile/expertise, is it to support an existing business

What style will it be? - is it a blog with one or many authors? What length of posts will it have?

What tone and voice will it be written in? - Will it be conversational, newsy, rant-ish, humorous?

Who is the intended audience? - Are you wanting to appeal to professionals, young people, cool people, geeks?

I would recommend the several moments required be invested in reading the above linked Article in it's entirety, not every pro and con apply to the users of this host but more do than not and they offer very sound advice and suggestions.

Changing the name of a Forum is not like using an eraser and pencil on a pad of paper that essentially gives you a clean start. Much can and will be lost with a name change - including any Search Engine placement that the original Forum may have began to acquire.

Some good simple tips that I was given by an old professor of mine was - how long does it take to communicate the name in a phone conversation? If it's too difficult, has to be spelled out or repeated over a telephone conversation - it isn't a good selection.
When communicationing the URL in an email, if it is divided into two lines of the email - it is too long. Shorter URL's are more effective and easier to remember.
And finally when you are determining the name of your Forums do it from the perspective of the membership that you are seeking to attract - in other words if you wanted to locate the site that you are currently contemplating - what keywords in Google would you enter to find it?

Avoid cute deliberate mispellings in the name. Remember that even though you may be in the UK or the USA or wherever you may call home - potential members of your Forum may not be. I have registered members in the UAE, Turkey, Japan, Cairo, Canada and a few places I've never even heard of - the point being what may seem like a cute play on words to you - in most cases will serve only to confuse potential members of other demographical or gepgraphical origins.

I know that Mark tends to not say anything about changing URL's to match the request of the Administrators and I know there is relatively little or no degree of difficulty in doing it - but in my opinion, it is a priviledge that is abused.

Research - Reconsider- Then Select.

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PostPosted: Mon Jan 07, 2008 5:31 am    Post subject: Reply with quote

Good post.
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PostPosted: Mon Feb 12, 2018 11:21 am    Post subject: Reply with quote

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